Technology

Our team has collaborated with leading technology companies worldwide to evaluate a range of products, including hardware computing and gaming devices and software such as games, websites, and apps.

The studies we have conducted in the technology domain cover a wide range of scales, topics, and audiences. Our research can focus on human factors or on product innovation.

We not only understands the needs and opinions of consumers, but our strong computing background and skills also allow us to understand how engineers think, helping us bridge the gap between end-users and developers and shape a better technological landscape.

Our expertise and deep understanding of user needs and behaviors enable us to provide valuable insights and recommendations to our clients. Our goal is to make technology more accessible, user-friendly, and enjoyable for everyone.

Explore & Understand

  • Observe intended users in their natural-use environments. This helps inform definitions of pain points and critical tasks to provide a better understanding early.

  • Analyze behavioral data, qualitative feedback, and existing post-market surveillance data to get a comprehensive understanding of barriers.

    • Measure & Validate

  • Calculate complex statistical correlations to ensure the benchmarking approach measures.

  • Make use of the full suite of UX subjective and objective datapoints and create a custom made benchmarking concept that reports exactly the KPIs.

    • Design & Iterate

  • Test low fidelity prototypes and concepts in a lab based setting for a quick and cost efficient turnaround.

  • Test your new device's holistic user experience in a realistic setting - including noise, dirt and multitasking.

    • Management & Strategy

  • We analyze existing processes (or create them). We align them to be more efficient and at the same time fulfill all regulatory requirements.

  • We connect you to international partners worldwide and execute studies where you don’t have boots on the ground.

    • With a focus on flexibility and creativity

    we deliver high-quality results that drive success for our clients.

    GET A QUOTE
    Game Positioning Study
    Touchpad Ergonomics Study
    Smartphone Shopper Study with Eye-tracking

    SHOWCASE

    Game Positioning Study

    The study was to position an emulator for parallel computer and mobile gamers who are intended to project the mobile game on PC end. The client wanted to compare the performance of two versions of concepts and to investigate users’ likes and dislikes given the features and conditions derived from the concepts.

    Final idea was to optimize the concept of emulator based on the understanding of their current usage habits to perfectly meet users’ requirements and expectations. See more...

    SHOWCASE

    Touchpad Ergonomics Study

    This study was to evaluate the ergonomics of different notebook touchpads, including the required click force, touchpad size, palm rest size, accidental click and click sound. Knowing the user preference would provide input and benchmark for product development. See more...

    SHOWCASE

    Smartphone Shopper Study with Eye-tracking

    The rapid flow and massive products lead to fierce competition in offline stores for smartphones. In order to provide consumers a better shopping experience and increase sales, the client upgraded its counter in store.

    The purpose of this study was to evaluate the performance of new counter design and decoration as well as to find out its impact on the shopping experience. See more...

    Demo

    Related Videos

    Check us out and find the interested things that we have done.

    We did a test for home appliance by using VR. Participants try figure out the best position to locate the new product.

    We do website usability testing by design a series of tasks to the participants, then evaluate their performance and investigate their feedbacks.

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