Beyond

We take pride in our unique design-thinking mindset and creative solutions. Our passion for making the impossible possible drives us to approach each project with excitement and curiosity, seeking insights that can spark innovation and positive change.

We continuously think outside the box and push boundaries throughout the project, ensuring that our deliverables are distinctive and valuable. Our broad range of backgrounds and interests drives us to go beyond traditional research methods.

Our signature process combines design thinking and a user-centered philosophy, with an emphasis on understanding user behavior through ethnographic methods such as role-play and body-storming.

We actively seek out the latest academic findings, technologies and techniques to incorporate into our projects. Embracing challenges is our modus operandi, and we approach each project with an open mind and a willingness to explore new solutions.

Explore & Understand

Observe intended users in their natural-use environments. This helps inform definitions of pain points and critical tasks to provide a better understanding early.

Analyze behavioral data, qualitative feedback, and existing post-market surveillance data to get a comprehensive understanding of barriers.

Measure & Validate

Calculate complex statistical correlations to ensure the benchmarking approach measures.

Make use of the full suite of UX subjective and objective datapoints and create a custom made benchmarking concept that reports exactly the KPIs.

Design & Iterate

Test low fidelity prototypes and concepts in a lab based setting for a quick and cost efficient turnaround.

Test your new device's holistic user experience in a realistic setting - including noise, dirt and multitasking.

Management & Strategy

We analyze existing processes (or create them). We align them to be more efficient and at the same time fulfill all regulatory requirements.

We connect you to international partners worldwide and execute studies where you don’t have boots on the ground.

Beyond

Explore & Understand

Measure & Validate

Design & Iterate

Management & Strategy

With a focus on flexibility and creativity

we deliver high-quality results that drive success for our clients.

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