do RIGHT things. do things RIGHT.
Services
User Experience (UX) aims beyond aesthetics or acceptance. It focuses on effectiveness, efficiency, satisfaction, safety, and emotion. UX research drives consumer-centric design, resulting in a best-in-class experience that wins market share. UX is systems-focused, not style-focused. It uncovers insights to craft seamless, meaningful journeys. UX determines how easy, helpful, risk-free and emotionally compelling a product will be.
Human Factors (HF) encompasses the cognitive usability and physical ergonomics elements of humans-products interactions. Our objective is to pinpoint the areas where these elements fail during the use of your product, and devise solutions to address these issues. Conducting early testing aids in directing your design process, resulting in fewer unforeseen challenges later on.
industries
Creating simulated environments that closely resemble the real world.
Encouraging creativity, collaboration, and openness to new ideas.
Setting up procedures to ensure that services meet quality standards.
Observing how behavior changes responding to the interaction with products naturally.
Consistently delivery of quality results that meet or exceed expectations.
Quickly adapting changes and making improvements based on user testing and feedback.
We have gained insight into diverse approaches and concepts when it comes to advising automotive OEMs in their development of car interfaces. The continuous crossover OEM experience has given us the chance to further our car-HMI expertise. We have worked in complex, global scale projects with some of the top brand names in the past years like Audi, BMW, Honda, Mercedes Benz, Toyota, Volkswagen, Volvo and others.
We specialize in both formative and summative research studies. We have extensive experience in interviewing medical professionals, patients, and caregivers in different settings, such as UX labs, hospitals, and simulated patient rooms. Our expertise enables us to identify the root-cause of issues and provide clear recommendations to our global healthcare clients, ensuring the development and delivery of safe, user-friendly, and compliant medical devices.
Our aim is to enhance the living environment of residents through the design of their homes and the appliances within them. With a focus on intuitive, relaxed, and intelligent design, we bring a wealth of expertise to every project. Our extensive experience working with top home appliance manufacturers from across the globe has allowed us to deliver a wide range of projects, from conventional appliances to cutting-edge innovations. Our research process is designed to uncover key insights into how people interact with their appliances.
We work closely with technology companies to ensure that their products meet market demands and deliver intended user value. Our team has collaborated with leading technology companies worldwide to evaluate a range of products, covering a wide range of scales, topics, and audiences. Our strong computing skills and background also allow us to understand how engineers think. This helps us bridge the gap between end-users and developers and ultimately shape a better technological landscape.Our goal is to make technology more accessible, user-friendly, and enjoyable for everyone.
In addition to standard UX and HF projects for various domains, we take pride in our unique design-thinking mindset and creative solutions for "abnormal" challenges. Our passion for making the impossible possible drives us to approach each project with excitement and curiosity, seeking insights that can spark innovation and positive change. We continuously think outside the box and push boundaries throughout the project, ensuring that our deliverables are distinctive and valuable.
Process
Tell us your defined objectives and get a quick quote.
We ask the right questions to ensure a complete understanding.
We carefully review the objectives to identify your desired outputs.
Once we have aligned on the project, we will confirm key info.
We work with your team to ensure all materials support research objectives.
We work with professional recruiting team and, when necessary, leverage partnerships to access hard-to-reach populations. We control the whole quality.
We ensure realistic simulated use. Our moderators are experienced. We work seamlessly together to manage data collection and fieldwork logistics.
Our deliverables are wide-ranging to meet your organization’s objectives.