SHOWCASE
A home appliance manufacturer planned to launch a innovative machine which would enable consumers to easily grow vegetables at home.
The client wanted to verify consumer acceptance of indoor planting by a machine, to be clear about who will be the target users and to design and refine the product so that the target users can put this new machine in their house. A seires of research sessions have been implemented to find out the above goals. See more...
SHOWCASE
A global home appliance manufacturer created a futuristic and innovative user interface design for Chinese market. It aimed to fulfill the highest expectation of Chinese consumers both in design language and usability.
The new UI design focused on large household appliances including oven/steamer, washer/dryer, fridge and hood. This study was to understand how Chinese consumers would perceive the new UI design stories and identify the best one. See more...
SHOWCASE
The client designed a new rack which has several unique design features. The new rack aims to bring more flexibility to users.
This study was conducted to understand whether consumers could sense the real benefits brought by these new design features and to identify relevant usability issues. By understanding consumers’ behaviors and patterns of putting tableware, the study also helped to refine the rack design for more effective and efficient use. See more...
SHOWCASE
In this study, the aim is to understand the current experience of consumers of mattress and indoor cleaning, so as their perception of hygiene and cleanliness of bed and house environment.
The final goal is to find the opportunity of new launched products to raise consumers’ satisfaction of mattress and indoor cleaning, and to optimize the concepts of prospective products. See more...
SHOWCASE
The study was to understand the potential user lifestyle, use scenario, motivation and purchase channels of future auto cook product and to provide the actionable design guidelines and positioning advices to the auto cook products.
In order to deeply understand the pain points, unmet needs, concerns and future opportunities on how to design an auto cook product which would be more suitable for Chinese users, an ethnography study was conducted to gather insights. See more...
Demo
Check us out and find the interested things that we have done.
We did a test for home appliance by using VR. Participants try figure out the best position to locate the new product.
