Method/Process: Home Visit & Ethnography &Interview & Co-creation workshop
Heather Wen 5 min. read
The study was to understand the potential user lifestyle, use scenario, motivation and purchase channels of future auto cook product and to provide the actionable design guidelines and positioning advices to the auto cook products.
In order to deeply understand the pain points, unmet needs, concerns and future opportunities on how to design an auto cook product which would be more suitable for Chinese users, an ethnography study was conducted to gather insights about the above.
Stage 1- In-home visit and interviews (n=18) for 2 hours
18 participants were interviewed, 6 in Shanghai (Tier-1), 6 in Beijing (Tier-1), 6 in Chengdu (Tier-2). 2/3 of them are current users who own multi-functional auto cook machines or interconnected appliances in kitchen, 1/3 of them are potential users (based on their cooking behavior, consumption attitude, owned kitchen appliances etc.) for auto cook products. Their daily life pattern, cooking behavior, usage of current kitchen appliances, expectation and imagination of future auto cook products were investigated during the interview.
Stage 2- Co-creation workshop for 1 day
During the co-creation workshop, the different roles include designers, engineers, product managers, project managers, external designers needed to complete a series of co-creation tasks together in order to explore some potential developing possibilities based on the results from the interviews.
[Field Work Photo]
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