EXPERIENCE + EVERYTHING
About Us
WE ARE EXPERIENCE CREATORS. WE ARE EMPLOYEE-OWNED. WE ARE GLOBAL.
We are experienced practitioners with a proven track record of transforming businesses and crafting experiences that inspire. We bring passion and purpose to every project, relentlessly driving innovation and possibility. The experiences we design catalyze growth, captivate audiences, and cement legacies.Together, we forge new paths, seize opportunities and shape the future. We believe experiences aren't just memorable, they're transformational. And experience matters because of what's yet to be achieved, not what's been done. See more...
Omni- Local & Global
With the understanding of local cultures and global know-how, we serve as the omnidirectional channel between countries. We are the bridge for companies who want to do studies in China, or vice versa.
Full service on HF & UX
We partner and collaborate with your team through the product development process, from exploring, design, refine and measure. We offer human factors and user experience services to all industries.
Diverse & Creative & Fun
We welcome and enjoy challenges. Our unique and customized problem-solving process comes from our multi-discipline team and the accumulation of vivid diverse-industry experiences.
Our Services
We craft breakthrough user experiences that ignite change and captivate imaginations. Through insights into needs, emotions, motivations and behaviors, we uncover deeper truths and illuminate opportunities to transform lives. We help you achieve a competitive advantage by profoundly understanding your customers' journeys and behaviors. See more...
50+
projects per year
2k+
participants every year
40%
cover smart home domain
55%
deep dive in user journey and behaviors
25%
international research projects
30%
utilize cutting-edge technologies
Showcase
Find the latest case studies and thoughts we have on home appliance, automotive, technology, and healthcare. See what we are doing, thinking and learning...
Our Team
We are part of the global research network which has more than 50 experts in US, Germany, Switzerland, Japan and China. We are experienced in conducting oversea projects with our awesome partners all over the world.
China Office
No.328 Huashan Road, Jing'an District, Shanghai, China, 200040
Singapore Office
36 Robinson Road, #12-01, City House, Singapore, 068877
