One client planned to develop more add-on features for vehicles. They expected to enrich the use scenarios to further improve the value of standing vehicles.
Through this study, the client would like to know user acceptance to the idea in different countries and to collect more innovative concepts, which could be refined and evaluated in future studies.
We conducted 3 innovation workshops with students, employees and the retired. Each workshop lasted for 2 hours.
Each participant completed a homework before the workshop. They shared their pain points in daily car usage and started to think how to better use standing vehicles.
We planned different ice-breaking activities for each group and showed plenty of photos and videos to broaden their mind.
For each group, we selected 3 ideas from all collected ones and had discussion about the working flow, technical requirements and potential risks.
[Field Work Photo]
We found that Chinese participants not only cared about how they could get extra benefits from the new features, but also emphasized on how these features would solve their pain points such as parking issues in city center.
We created affinity diagram for all collected ideas. Combining the ranking results and qualitative feedback, we created a landscape of future development.
This study was to provide the actionable strategic guidelines to the new cockpit design for cars after 2028 by understanding the onboarding process of a new car, focusing on cockpit experience.
One global leading car manufacturer had developed a new in-car system for the cars to be launched in 2030. This study aimed to see whether the drivers could use the in-car system safely in both standing and driving situation and how they perceived the new display.
Clients would like to understand how is the feedback of the 10 new keyless concepts and what are the benefits participants are seeing in these scenarios to improve the concepts afterwards.
Liam Miao