What UX research services do you offer in China?

We offer comprehensive user experience research including usability testing, ethnographic studies, journey mapping, and cultural adaptation for the Chinese market.

How can XplusX help global companies expand into China?

We provide deep insights into Chinese consumer behavior, cultural preferences, and market dynamics to help global companies successfully adapt their products and services for the China market.

What industries does XplusX specialize in for UX research?

We specialize in Technology, Healthcare, Automotive, and Home Appliances industries, providing tailored UX research solutions for each sector's unique challenges in the Chinese and Southeast Asian markets.

HUMAN INSIGHTS + GLOBAL IMPACT

We decode human behavior between China and worldwide
to transform insight into scalable growth, innovation, and cultural connection.

XplusX - Your partner for borderless impact.

About Us

WE ARE HUMAN INSIGHTS PARTNERS. WE ARE EMPLOYEE-OWNED. WE ARE GLOBAL.

We are experienced practitioners with a proven track record of decoding human behavior and bridging cultures that inspire growth. We bring passion and purpose to every project, relentlessly driving innovation and cross-cultural connection. The insights we uncover catalyze transformation, captivate global audiences, and cement meaningful legacies.

Together, we forge new paths between China and worldwide, seize opportunities and shape borderless futures. We believe insights aren't just data points, they're transformational bridges. And human understanding matters because of what's yet to be achieved, not what's been done.
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Omni- Local & Global

With the understanding of local cultures and global know-how, we serve as the omnidirectional channel between countries. We are the bridge for companies who want to do studies in China, or vice versa.

Full service on HF & UX

We partner and collaborate with your team through the product development process, from exploring, design, refine and measure. We offer human factors and user experience services to all industries.

Diverse & Creative & Fun

We welcome and enjoy challenges. Our unique and customized problem-solving process comes from our multi-discipline team and the accumulation of vivid diverse-industry experiences.